Liverpool has beaten Manchester United to become the ‘most powerful’ sponsorship property in UK football.
according to POWA Index, the real-time sports sponsorship valuation engine, according to report in sportspromedia.
The Reds have overtaken Manchester United as at February 2020 at the top of the POWA Index with a score of 18,549. The top five consists entirely of Premier League teams, with Arsenal, Chelsea, and Manchester City join Liverpool and Manchester United.
Nine of the ten clubs from the list are from English Premier League.
Michael Flynn, chief executive of DataPOWA, the company that operates the POWA Index, cited Liverpool’s large audience on video-sharing platforms YouTube and TikTok as key reasons for their enhanced value to brands.
The POWA Index is generated using data from over 3,000 teams, leagues and events around the world. The engine claims to analyse more than 2.4 trillion data points a day across 60 unique data sets to then create a score composition for each sports property.
Liverpool won the Champions League last summer and in a pole position to win the Premier League with 25 gaps above second-placed Manchester City.